Journal · By Our Bench Jewelers
White Label vs Private Label Jewelry: What Is the Difference?
Published December 31, 1969 · Written by the Holycome atelier team, Wuzhou China
White label = we have a catalog of existing designs you can put your logo on. Fastest, cheapest, least differentiation.
Private label = we design or modify a piece specifically for your brand. You own the design, and we supply the photos and packaging. Higher MOQ, more margin.
We support both. Most of our brand customers start white-label and move to private label after their first reorder.